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Critically Acclaimed Hi-Fi Rush "Didn't Make The Money It Needed To Make" - Report

Giant Bomb's Jeff Grubb says the rhythm-based action game isn't as successful as many may have thought.

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Despite universal praise, Hi-Fi Rush has seemingly not met internal expectations set by Microsoft. A new report claims the action title from developer Tango Gameworks failed to "make the money it needed," though Microsoft has since suggested otherwise.

Jeff Grubb, of GameSpot sister site Giant Bomb, discussed Hi-Fi Rush on his Game Mess Decides podcast. "... Based on what I've heard, it just straight up didn't make the money it needed to make," he said. "I mean it got good reviews, the buzz was good, so where do you put the blame for something like that? Is it the price? Was it the shadow drop? Could it have sold more? Is it Game Pass?"

In January, Microsoft revealed and surprise-launched Hi-Fi Rush during a Developer Direct event. The strategy received praise at the time, though an Xbox marketing manager said it wouldn't work for every game.

Xbox games marketing VP Aaron Greenberg refuted that Hi-Fi Rush had disappointed Microsoft, saying it was a "breakout hit for us and our players in all key measurements and expectations." He did not specify what those internal expectations were, specifically.

As for Game Pass, Grubb wondered why Hi-Fi Rush needs to sell a certain number of units when it's part of the subscription service--with over 2 million players, per Bethesda. "If these games also then need to perform in terms of sales, which it sounds like they do or at least something needs to..." He then ponders if other big-name games, specifically Halo Infinite's failure, are putting more pressure on smaller games like Hi-Fi Rush.

Microsoft has recently admitted that Game Pass can decrease base game sales, though clarified this admission shortly thereafter in February. For more, be sure to check out GameSpot's Hi-Fi Rush review.

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GleenCross

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Edited By GleenCross

Either Microsoft is trying to play the "victim" for PR reasons, the Xbox line of products are such in a "precarious" position (many quotations), the Activision purchase is justified. Or Gamepass indeed canibalize sales, which affects profits in a negative way (I doubt that's the case).

Either way, let us be frank, the Xbox overall is a shitty product, especially ever since the PC platform is sharing the "exclusives" with the Xbox and then some, because you have the Xbox platform on PC + every console in existence through emulation + PC exclusives, etc, etc.. the point is, there's no logical reason for anyone to buy a Xbox console if you can invest a little bit more to acquire/build a decent PC. And beyond that obvious disadvantage, it's not like the Xbox exclusives are that good either, the Xbox Live is a good service by default because Sony and Nintendo don't have the same infrastructure, the Xbox Series S is a good idea on paper but this potato is affecting the overall quality of the software... So really, I have nothing against the Xbox as a brand, competition is necessary, but I will not sugar coat and pretend Microsoft is doing a good job ever since the original Xbox days, they are only still around because they have this cursed monopoly over the Office software + Operation System, that generates infinite revenue. If they were dependent on the Xbox division to be alive (like Sega used to do), they would have died in the Xbox One generation, that thing was a disaster

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@gleencross:

"there's no logical reason for anyone to buy a Xbox console"

I know so many people who owns xbox just because they don't want to bother with PC related anything, from downloading to bothering with problems and optimizing FPS by changing graphical settings. video game consoles are for noobs, lazy people and those who don't have time to bother with PC gaming. that's why video game consoles sell-well, not because of their exclusives at all. sony and microsoft realized this therefore they started to release their games to PC which is a smart move. only nintendo keep being ancient. as long as kids exist nintendo can continue to be primitive like that. only if they had realized, for example, they would earn more by selling zelda breath of the wild on steam

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GleenCross

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Edited By GleenCross

@majikayo666: The "entry level" for consoles are indeed way easier, of course that will be enticing for many people. But the videogame market is already reaching a level of maturity, this industry is 40+ years old, the longer you keep offering the same product, people will get naturally tired and look for alternatives (or other hobbies entirely). And the alternatives are the mobile market and PC to some (small) extent. Japan for example, they pretty much abandoned consoles in favor of playing on phones or the Switch, they got tired of the "home console" formula. China seems to have ditched consoles as well, Korea, etc.. the asian markets are moving to something else (of course they did not abandoned consoles completely, I'm not talking about the extremes, but they play games more on mobile than anything else). And no wonder, Japan was a pioneer as home console goes, they are experiencing the same bullshit for decades.

Maybe it's just a matter of time for some regions in Europe to do the same, I am portuguese and I honestly don't know many people who actually own a console (even less so a PC), they are all addicted to their phones... in Brazil however, many people takes advantage of piracy on PC, they rarely move to a nextgen console because they are still using the old consoles that are unlocked for piracy, etc.. If you think about what the PS5 offers nowadays, it is not that much different if compared to the Super Nes: you have a dedicated machine were you can play games on it... and that's it. The PS5 has some multimedia capabilities, but they can't even be compared with a PC, nowadays there's a lot more alternatives if compared to the Super Nes days, you can keep up with the "gaming" hobby and do so much more if you try different machines and services, more people are noticing that every day.

So the home console market is stagnated, there's a huge influx of new consumers (the pandemic played a key role in that), some are getting hooked by the hobby, etc.. but it will only be a matter of time for them to analyze the situation and look for cheaper/better alternatives. And Microsoft is preparing themselves for that, when streaming takes over in like 10, 15 years from now, they will offer a streaming technology that will only require a screen and nothing else, it will not be expensive and weird like the Google Stadia, that will pretty much be the beginning of the end for the home console "formula"... and really, I can't see Nintendo or Sony competing against that, they don't have the same infrastructure. Hell, Nintendo can't set up a online match of Smash Bross currently, imagine streaming the whole thing? So the Activision purchase should never be a thing imo, because when streaming becomes accessible Microsoft will literally engulf the videogame market, killing the competition. I talked positively about PC as an alternative, but PC users knows very well how the Microsoft monopoly is AWFUL, consumers should avoid monopolies at any cost (yes, that also goes for the people who are not willing to buy their PC games in other store fronts, they only buy on Steam and nothing else... bloody idiots smh)

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@gleencross: I only prefer Steam just because of Steam features especially like cloud saving, most of my friends mostly use Steam so I can chat with them and Steam overlay is the only one that's not problematic for me. I also like to upload my screenshots on Steam. the other platforms are company specific so not many game to find and buy. for example I don't buy EA and ubisoft games so I have no reason to use their platform. and then we have GOG and Epic Game Store but basically I have no reason to buy games from them. I mostly dislike dividing my game library, have to need to download and play on multiple platforms and all. though my biggest reason to use Steam is I sell Steam trading cards and whatnot to earn money that I can only spend on Steam. of course I prefer using only Steam when I can buy games for free. otherwise being blind fanatic and preferring only Steam when you basically have no good reason is stupid. I would buy a video game on EA's or ubisoft's platform if they had released a decent game but they never did but they also have to improve their platform to match Steam. for example I got free assassin's creed 4 but it was not nice to learn ubisoft's platform doesn't upload your save on cloud so I've lost my save therefore I basically don't want to play the game anymore. on Steam I didn't experience anything like this. since that day I don't use ubisoft's platform

I understand your point and you are right but dividing PC platform by making video games Epic Games Store exclusive for a while is the stupidest idea I have ever seen in the whole video game history. it makes people wait for Steam release but when the hype is gone they forget about the game and as a result the game doesn't sell well as much as it would sell on Steam. in the meanwhile it makes customers lose respect to certain companies. for example I don't trust Epic Game Store so I don't buy games from them. I have no idea what would happen if the company accidentally took my money twice and what would I do if I have any problem with them. also they seem like they will shut down soon so I have no reason to invest on them by trusting buying games from them. game is luxury so I don't have to buy games at all so I can easily refuse to buy their exclusive games that I would buy the moment they released on Steam. for example the last time me and my buddies learned they will release Evil Dead The Game but we were basically disappointed to learn the game will be Epic Store exclusive for a while so we forgot about the game. after a while they made the game free but we didn't get the game because the hype and our care for the game was gone. we wouldn't just bother downloading, installing their platform the begin with

about phone gaming: phone gaming has significant market value but it will never replace console and PC gaming just because people don't have one personality. I personally dislike touchscreen gaming. I have to feel the button and I dislike it when I can't see the screen when my fingers blocking the way. which is why phone games are simple and they just meant to waste your time when you are bored in toilet, on train, et cetera. but those people are not gamers. gamers prefer console and PC. there will be always gamers. PC gamers prefer higher quality of gaming while console gamers prefer quick and easy way to play games but phone gaming is "wasting time" instead of actually playing a game so investing only on phone gaming is stupid. also the people who loves FPS games would prefer keyboard+mouse so they wouldn't prefer to play it on phones. Nintendo can still continue to earn well with the games and consoles they developing especially because parents will prefer to buy a video game console to their kid instead of smartphones. smartphones can distract kids and it will be hard to control it while video games tends to be in living room where parents can control

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@majikayo666: GS' newest misinformer strikes again...

Most people who have consoles due to the convenience require those conveniences because THEY'RE TOO BUSY to do anything else. If anything, they're the polar opposite of lazy. And this idea that all PC gamers are modders and computer whizzes spending their entire day tricking out their PCs is just a misconception fueled by Youtubers and typical gamer bravado. PC gamers claiming they did all this work on their PCs is the gaming equivalent of boys claiming they had sex in high school: 90% of them are lying. The reality is they liked installed a GPU and declared it a "build".

And, please, Nintendo's market is dominated by Japanese guys playing their handhelds while riding a train, so get this idea of kids out of your head. That's just how they like to market things in Japan. If every kid grew up overnight, they'd still be a handheld centric dev.

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@Barighm: you sound more like letting all out instead of actually replying to what I said. you really sound like badly coded AI, dude. you didn't actually reply to my message

I understand why you misunderstood my message because of you think so. your message is the expression of whatever you think is wrong with people and you are very triggered lol

first of all you seem like you are not aware lots of console gamers mods and being console whizzes. for example since my PlayStation 2 stopped reading discs I modded the hell out of it with lots of stuff. TBH modding a console and its games is way harder and time consuming than PC modding. I also modded xbox 360 a lot. before all these I repaired my sega genesis a lot and back then PC gaming didn't exist yet. yet I still prefer PC gaming just because for higher quality of gaming with keyboard+mouse, higher FPS and resolution

yet what I wrote wasn't about how PC gamers are but you were just looking for a conversation battle and I'll give it to you to pass time

PC gamers not necessarily care about modding and being "advanced user". most PC gamers prefer keyboard+mouse, enjoy higher FPS and quality of gaming, they enjoy tinkering games and most importantly they are poor (in USA owning PC may be expensive than video game console but it's the opposite in many countries). there was also the case of playing pirated games on console makes lazy people prefer PC instead

about Nintendo: I didn't limit customers of Nintendo being only kids. let me rephrase it: thanks to kids Nintendo earning well. I wrote so to make a point of why Nintendo realising their games on PC would make them earn more. the guys who plays games on the train would still buy games even when the games are released to PC. lots of kids plays on consoles and they don't play on PC for several reasons: PC means internet and internet means the kid being toxic to lots of parents so there are lots of parent who doesn't allow kids to use PC. when they do allow PC what they can do on a PC is limited. console usually is in living room so it's easy to control. and parents don't want kids to stay up all night and/or distracted by PC

however why nintendo ignored PC just because what nintendo cares is targeting kids. it doesn't matter who use nintendo products; all of their games like pokemon, zelda, Mario, and whatever I have no idea that it exist are developed for kids. I have no idea how old you are but the thing is sega genesis was for teens and young men while Nintendo is still for little kids. so if you play Mario when you are 30 I won't judge you. it's not a bad thing but it just means you are still a kid and that's why you choose nintendo products. on the other hand calling it "childish" is wrong word because even when I was a kid I didn't prefer nintendo style kid games. all I can say is their games is innocent, low IQ, low quality and very primitive. if the guy on the train prefer such games when he is some 40 years old dude I would wonder if he hates companies and governments for being evil and if he looking for conversation battle on internet like you by being contrarian

when you send me a message next time don't do it to let it all out. understand all of my message and get the points lol. carry on

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Atzenkiller

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@majikayo666: Nah, Nintendo is making more than enough because they keep all their titles exclusive. And they have already released some garbage mobile games and that's fine for them as those are no competition for what's available on their handhelds.

Those exclusives are the only thing Nintendo has. If you only take Zelda and Mario away and make them multiplat, or just available on PC, it would cripple them. Nintendo wants to sell their hardware and games for that hardware and from what I always keep hearing their games barely go down in price over time and rarely ever go on sale. All of that is only possible because of the position they're in, having those big exclusives that many people really want to play. If they weren't exclusive to their platforms, then most people would rather play them on PC or elsewhere because Nintendo's hardware is generally the shittiest option for playing anything.

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spectral

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@gleencross: While I generally agree, at least recently a decent PC is not "a little more". A PC that gaming wise can outperform either console is significantly more.

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GleenCross

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@spectral: I was talking about the expenses. A Xbox Series X is priced at $500, with smart purchases and if you stay "humble" with some key parts like the GPU, you can invest like $700, $800 tops to build up a decent PC. I know many people assume the PC costs double the price if you build it from zero (if that was really the case, then sure, the console is a much better deal), it can be expensive indeed, but only if you mess up your choices. And at the moment you have the bases in place, if the PC is "future proof" enough, when the console cycle shifts you just have to upgrade one or two components. For example, in my case I will just have to pay $250 for a refurbished GPU and I will be ready for the PS5 generation.

So really, it's not space science, anyone can do it (especially nowadays with the internet offering tons of "guides", performance comparisons, etc). Consoles charge a extra monthly fee to allow their users to play online, which is a complete absurd, there's no such thing on PC. So PC users also have this advantage, at the long run they will most likely expend less in a cycle (6 to 8 years) if compared to console users, even if the entry level is more expensive. I am admittedly a cheapskate (which is the opposite of the whole "PC master race" stupidity, those people burn money irrationally), for me it's all about convenience at a cheaper price... if I can have a multi purpose machine that can allow me to keep playing the hobby at a cheaper price in the long run, why the hell should I even consider the Xbox console who can only provide the "gaming" hobby and nothing else? It's simply illogical. I guess there's many Xbox users who are noticing the obvious with time, why be limited to a "gaming" machine only if you can have those same functionalities on a PC? And Microsoft itself recognizes that, they don't care if you have a PC or Xbox, as long as you are consuming their software it's all fine, the whole premise of the gamepass is just that, Microsoft is preparing itself for the long run (which means streaming, with just a screen and internet connection you can play their content, no reason to be limited to a secondary machine to make that "connection")

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spectral

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@gleencross: Upgrading an existing PC is not comparing like for like. Although doing that at the moment would still not cost less, you'd just end up with a better system in the end for your money. Which if that is the situation someone is in makes sense. It's not a situation everyone is in though, especially if their PC is more than 4-5 years old now. You mention being able to do it for $800. That is not a little more, its over half the price of a consoles added to the top. It's also questionable if an $800 system would even outperform a Series X or PS5 at the current prices. Sure if you need a fast PC for other things too the extra cost makes sense as you are getting extra. But in a lot of cases what most people use their PC's for other than games can be done on a potato.

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Edited By GleenCross

@spectral: The best advantage of PC is exactly the "future proof" aspect, you just have to "build" a PC once, then you salvage it for years and years. In the long run you spent way less if compared to consoles. And the major disadvantage of PCs was the lack of ports, but for a long time now the PC is receiving tons of ports, even Sony jumped on the bandwagon (which defeats the point of buying a Xbox even more, you can't play God of War on a Series X). Everything you said is true, it's unfair to compare a $800 PC with a Series X, but think about the future, when the Xbox Zeta arrives (it is always a terrible name, the Xbox branding is awful), let's say this console will cost $600, but you will only need $300 to stay up to date. And with $800 you can easily outperform a PS5, currently you can buy a refurbished RX 6700 XT for $200, this GPU is two cycles ahead the PS5 GPU (still, I give you that, the current PC ports are awful, the 6700 is struggling to run games designed to run on a RTX 2070, the industry is in a terrible state right now)

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@spectral: Typical MOBO prices routinely outprice the Switch and Series S.

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MoogleStar

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I don't know how any of these day one companies are happy. If people aren't specifically buying your game and instead are getting them at no extra cost through their subscription, how you gonna make a big profit?

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GleenCross

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@mooglestar: They make profit through the subscription, this is not space science. If they are struggling to make a profit through the subscription service (they are not), then changes are necessary. I think this is a obvious PR move, Microsoft has infinite money (they can buy both Sony and Nintendo tomorrow if they wish), they can sustain the gamepass forever until there's like 100 million subscribers, so they are just fine. But to play the victim is a good PR move to justify the Activision purchase, the Xbox "needs saving"

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@gleencross: MS has never provided concrete numbers proving exactly how devs make money with Game Pass. It's always been just on their word and nothing else, and we all know MS' word is garbage, and for every dev that says they did well with GamePass, there is another stating they're wary of it...and of course you can never be certain of devs that did say they worked well with MS because no dev would ever want to piss off a major gaming/PC publisher like that. MS even recently stated GamePass was just scraping by to everyone's surprise. Even I thought GamePass was doing well.

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tajeraich

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Bro, maybe it's because people can barely afford rent right now.

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@tajeraich: Games are a luxury, not a necessity. Game development is a career, not a charity for those who can't pay their rent but also want games. Gamepass is highly anti-consumer and anti-industry. I don't support anti-consumer-pass.

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@reznik00: which is why video game companies shouldn't be surprised when their game doesn't sell well, when people pirate their game and why people complained when they started to sell their games for $70 even though such customers at the wrong and the companies are right because who is right or wrong doesn't matter when the fact is it's the reality of the situation whatever if it's unfortunately or not

I actually disagree on limiting the idea of necessity to just keep breathing. anything related to entertainment is necessity of psychological needs. when a society gets bored they become moody and therefore they likely to commit crimes. poor societies means people cannot access to entertainment and it means they do commit crime either for fun and/or they are that depressive. also depressed people started to get physically sick as well as mentally getting sick and they can even die. in that context calling video games "luxury" is like president saying "eating cheese is luxury so eat pasta if you are poor then!!!". sure a person can have fun without video games but not many people can have fun without playing video games which they are called gamers and that's actually why video game companies can survive. yet when you don't give a reason for gamers to pay for you they will basically won't pay for you therefore you cannot survive as a company. you cannot do business by being greedy. by being greedy you will earn in short-term but you'll lose in long-term but the point of business is surviving in the jungle of business forever and doing whatever it takes to survive which most companies doesn't do anything they have to do to survive therefore they become history and in university they teach people why these companies couldn't survive lol

I disagree what Maslow thought but he at least made a good point about how people prioritize their needs in comparison to other things you think they are luxury. because of this when a person having a problem paying for their rent they will stop buying video game. but gamers still keep buying games even when they have to sell their kidney which is why Maslow was wrong lol. around the world prices getting high for everything which means increasing the price of video games does backfire for video game companies as much as releasing low quality same as before products. people keep playing old games because they are better for them. and when food, rent and medicine prices climbing high Microsoft wonders why I didn't buy Hi-Fi Rush and being sad for it but I didn't buy the game exactly because video games are a luxury for me like you said. instead of playing Hi-Fi Rush I make a painting to entertain myself. for me opportunity cost of not playing Hi-Fi Rush is so trivial and in fact by playing the game I wouldn't gain anything and I would lose whatever is required for me to play it so by not playing the game I'm winning. so Microsoft's lose is my gain lol

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tajeraich

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@reznik00: Not sure why you're directing your comment at me, but yes, games are not a necessity, which is my point. People are spending less on everything, not just games, in order to afford the rising cost of living. Corporations that are still making a ton of profit keep whining about how sales have decreased.

Why should they not suffer the same losses the rest of us have to endure? It's like when the economy struggles, the rich still expect to get richer at everyone else's expense, and articles like this seem to want us to feel bad for them.

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GleenCross

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@tajeraich: Exactly, it's bizarre how the media want us to feel "sorry" for giant conglomerates. The cinema industry is not earning as much money, the Xbox is struggling, etc.. who cares, we are supposed to feel sorry about them? Late capitalism sucks, governments and the industry want us to keep consuming nonstop, but there has to be a limit for that. Capitalism reinforced the need for improvement, creativity and so on... but this thing is going for so long, it's getting unsustainable. Some bright minds needs to come up with a new political philosophy before we consume everything like a bunch of locusts

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VANGUARD003

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@gleencross: Workin' on it!

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Unportant

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Weirdly myopic quote, considering the game got no marketing and was most well-known for ... being available on Game Pass.

Like, Mad Men was barely seen by anyone, but I don't think AMC ever called it out for being a failure because it paid off in other, less countable ways. It got tons of critical attention and put AMC on the map, paved the way for Breaking Bad ... and has paid for itself 10x over in streaming rights fees.

Have some f'ing vision. Isn't that the whole point of running one of these subscription services?

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hmm I didn't even hear the game before. I quickly checked it. it looks like some indie game. ps2 graphics requiring at least 1050 is a good sign for bad optimization. cartoon graphics and childish style leads me to believe target audience is some 6 years olds. even if the game looked decent DX12 requirement makes me not even try the game even when if they had made the game free because my PC and DX12 doesn't mix well + I never saw a game that has decent DX12 support. so no wonder this game didn't sell well. next time release a fun playable game; not the same, boring and childish stuff. also make your game support vulkan and/or DX11 instead of just DX12. I wouldn't even buy this game if my kid had begged me for it -- period

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spectral

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@majikayo666: If you think that is what PS2 games looked like you've never actually seen one

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@spectral: if you think a ps2 game cannot have such graphics then you didn't see a ps2 game before. check rogue galaxy or something lol

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@majikayo666: At least pick an actual cel shaded game like Sly Cooper to compare it to. Even then, you're still wrong.

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@Barighm: it doesn't matter. both looks like a cartoon so my point is valid. no need to be contrarian lol

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Edited By spectral

@majikayo666: I own and have finished RG. Nice art style, very low res, very aliased and blurry with very low texture detail. The fidelity is miles apart.

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deactivated-65041d1fed7d0

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@spectral: nah you just checked it on google lol. still cartoon graphics doesn't change when it's higher resolution, anti-aliasing and blurry low texture detail. cartoon graphics are still cartoon graphics. like how horse is still a horse even when you make it wear a suit lol

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deactivated-64efdf49333c4

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@majikayo666: Your peepee won't fall off if you play cartoony games, dude.

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deactivated-65041d1fed7d0

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@Barighm: even when I was little I didn't like cartoons and their visual style. blame my DNA lol

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GleenCross

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@majikayo666: Those are not PS2 graphics, not at all, lol I am not a big fan of cartoonish looking games either, but to call them "PS2 looking" is a dumb exaggeration

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@gleencross: look at Rogue Galaxy. even the robot design is similar lol

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deactivated-64efdf49333c4

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@majikayo666: You clearly haven't played Rogue Galaxy if you think a PS2 era game with blocky polygons struggling to put out 30fps is a comparison to modern Adobe era cel-shaded animation pushing 60fps.

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@Barighm: your message doesn't make sense at all. I'll consider you and your people here as shills and move on lol

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Last_Lap

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C'mon now, with the game launching on GP how could it have high sales targets, that would be stupid. So either this Grubb guy doesn't know what he's talking about, or MS is stupidly trying to game both high sales and high GP count which is dumb, hmmm.

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@last_lap: As MS recently did a 180 on GamePass sales numbers, going from praising them to high heaven to suggesting they're struggling because of mean ol'Sony, the latter is actually a reasonable possibility.

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m4a5

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Edited By m4a5

@last_lap: Yeah, something smells off about this.

I don't know anything about the guy (whether anything he "hears" has been accurate in the past), but if the only bit of information is this off of a podcast I'm not putting much weight behind it...

At the least, it's more PR for the game, and an easy click-bait article lol

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@m4a5: Jeff Grub reputation is pretty average, but he does routinely call things and receive reliable info. Certainly more than you do, heh.

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m4a5

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Edited By m4a5

@Barighm: Would you look at that, something was off about this situation. He said as much, heh.

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