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How Sonic SAVED Sega

Today, the Sega Genesis is fondly remembered for its console war with the Super Nintendo. But, before Sonic, Sega was struggling to compete in the console market at all. It would take a certain blue hedgehog and the marketing acumen of Tom Kalinske to save the company.

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Prior to the Sega Genesis, Sega tried to compete with Nintendo in the console market with their SG-1000 and Sega Master System, or Mark 3. However, the SG-1000 was absolutely crushed by the Famicom released around the same time, and the Sega Master System was completely outdone by the release of Super Mario Brothers 3.

Sega attempted to come up with their own mascot to compete against Mario, and Kotaro Hayashida came up with Alex Kidd. While Alex Kidd went on to do fairly well for Sega, it couldn't hold a candle to Super Mario Brothers. But, fortunately, with the Genesis, Naoto Oshima and Yuji Naka had a certain blue blur in the works.

Host Dave Klein goes over this story, and how combined with Sega of America's smart marketing, Sonic would go on to SAVE Sega.

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How It Saved

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How It Saved is a show about redemption stories. Host Dave Klein shows how specific games have pulled franchises back from the brink of failure, or reversed the fortunes of entire companies. It is a look behind-the-scenes that shows how creativity, busine

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malachi

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malachi

Sega hast been saved, its currently on life support.

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sladakrobot

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sladakrobot

@malachi: In contrary...You may not be up to date but Sega is doing great lately.
The fresh blood (young chairman) and new strategies at Sega seems to be very positive


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nintendians

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nintendians

in the early days, yes - but recently its still battling itself.

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deactivated-65041d1fed7d0

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deactivated-65041d1fed7d0

true. playing sonic is way better than playing some guy jumping around looking for a woman everywhere lol

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