It's E3 time, and I could give a **** less.

Yep, it's that time of year when we're fed barely anything real. Target videos, hype reels, and other shit that's completely fucking irrelevant to what the final product will be. We've all been on this roller coaster before, some of us many, many times, and more often than not, it leads to disappointment.

There was a time when I was excited for every E3, and would just sit there, GLUED to every morsel of information I could get my hands on. Those times have passed. But why?

A few things. One, I've got a few gaming youtubers on my feed, so anything I give a solitary **** about will just slide itself into my notifications, and all is good. More importantly, we've all been disappointed by games not looking or playing anywhere near as well as their hype videos (damn near every big Ubisoft release lately, among others). It gets just exhausting trying to sort out the truth from fiction.

Put bluntly, why am I going to get into a frothing mess over some game that's almost certain to look vastly different than it does in the heavily doctored hype video? Especially as the two biggest presences on the show floor, EA and Activision, are increasingly removed from my sphere of interest? Especially when specialty media will fill me in better closer to an interesting product's release?

So this year, I'm backing out. I'm content to wait for some other poor soul to wade through the bullshit and bring me stuff that might be interesting to me. I'll wait for the fevered hype until a game's close to release. Finding needles in haystacks is for the young folks.