the nice thing about EA "cannibalizing" the industry is that eventually the older players like you and me will have more power and will go another direction. look at the music industry - many jumped the ship and now release their stuff without a middleman, or use youtube and its channels for promo releases. many have actually stopped caring about money and release their art/entertainment for free now. same thing with movies - the technology came to the point where people can take a cam, a few friends and make an awesome piece of art. anyone can make a good movie nowadays. you will eventually be able to do the same thing with PC gaming, and EA will be sponsored by teen girls and boys who listen to britney spears and what not. DIY has always spawned greater creativity, innovation, change of status quo and mentality of consumers. you and me baby, will make awesome games.