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McSteamy Deals

I picked up Borderlands GOTY edition which includes ALL of the downloadable content for $7 USD off Steam the other day. How do brick and mortars even survive in this economy when Steam is practically giving away AAA games? Is anyone else in love with these Steam specials? It seems like there's a great deal on blockbuster games every week - I did the same with Batman Arkham Asylum GOTY a month ago. A game has to be super-duper good for me to even consider buying it new. Ten years ago I would have told myself that I'm buying it new because I wanted something physical to hold, but with a Steam account I can still (hopefully) play the game again in ten years if I wish. What are your reasons for buying physical games anymore? Does anyone else hope that one day consoles will go completely to a DLC format like this?