It has now become a standard headline: X, maker of Y seeks funding on Kickstarter. I do understand that some people have become tired of those news and argue that crowdfunding for games is a bubble that is just waiting to burst. The fact that crowdfunded games are often far away from release and some projects are conceived as cash-grabs doesn't help at all of course.
I have been backing game projects even before the the Double Fine Adventure boom and I'm still not tired of it. On contrary, I still consider myself as a crowdfunding addict but there are some rules when and why I back projects:
Amaze me
Kickstarting "old and forgotten genres" has become a trope and I don't like it when projects are simply described as oldschool RPG/adventure/etc. without actually showing why the makers think their respective genre is worth investing in. I backed many adventures and also some RPGs that you could consider old-school, but I back them because I want such games to be made, not because they are old-school.
I can't deny that I backed some projects because a videogame legend wants to go back to his roots (see Double Fine Adventure, Broken Sword 5, Moebius, Dreamfall chapters, Project Eternity, Elite, Star Citizen, Godus) but for me that is mostly about making the point that I want to see more games like that again and I'm excited by the project itself. I haven't backed any of the "high profile" projects like Torment lately, especially as they often reach their goal in no time anyway. I generally prefer to support small teams with innovative projects. Those projects might not even be in a genre I usually play, but there are a few project creators that convinced me to pledge anyway as I'm intrigued enough to give the final product a try (notable projects: FTL, Sportsfriends, Meriwether, Unwritten).
Convince me that you can pull it off
Even with all the criticism about the old men ruining Kickstarter, you can't deny that big names like Schafer, Fargo and co. boost the confidence in a project. We know that they made great games in the past, so they might manage to do it again. It's a bit harder for newcomers but there are many ways to convice me that they can pull it off nontheless. An easy way is to make a quasi-sequel to a student project or an other freeware title. Both Octodad and Distance have freeware predecessors which showed a lot of potential, so I didn't hesitate a moment to support both projects. Most new teams don't have the luxury of building on a strong foundation like that, so I need some clear indications that they can manage to deliver on the promises. I usually don't doubt that any team can manage to make a match 3 puzzler, but they will have a hard time to amaze me with that (see point 1). I like new and innovative gameplay concepts but I need to have a good idea if those concepts actually work as a game. Some prototype gameplay or even a playable prototype help a lot to open my purse.
Be transparent
Indie games have been made before there was a feasible crowdfunding option, so I really want to know why you can't fund the game in any other way. I'm fine with projects that just want some funding for the final stretch (and probably the PR that comes with a KS campaign) such as Giana and Strike Suit Zero, but I usually don't go above the discounted preorder level as I don't think that they truly need my money. I absolutely don't mind when the KS money goes to paying wages. There has been some backlash about that lately which I don't fully understand. I just want to know what the money is for.
Offer reasonable reward tiers
That is a bit a tricky point as I usually don't back a game for a reward, I back it because I want to see the game made. Still, if you want me to go above the "get the finished game" level you must offer something compelling. I absolutely don't care about most of the physical goodies even if I do have to admit that the Double Fine and FTL posters are neat. What I certainly don't want is real game content exclusive for backers of higher tiers. My preferred goodie is my name in the credits or even my appearance as character in a game.
It is very exciting to see how the crowdfunding of games has changed and how it will change in the future. There will be some negative developments no doubt but I'm very positive about the development and I'm thrilled to experience such a dramatic change in the industry and being a part of it.
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