Last night when I got home two of my brothers in law wer at my home, along with my in-laws. Through the normal course of conversation E3 came up, probably in the context of what have I been doing for work lately. Nobody present knew what E3 was or meant.
Needless to say a crash course in game coverage followed. . . not the least of which was a demonstration of the awesome might of GameSpot's 26 hours of E3 coverage. If we had a DVD of all of that, it would keep them going for the long car ride back to the midwest. I would be sure to label it "required viewing."