MS confirms Kinect on Xbox One will be used for targeted advertising

There was bound to be a reason Microsoft was so hellbent on bundling the Kinect with the Xbox One and making it mandatory to the extent you're not allowed to unplug it. Targeted advertising. And members of the Xbox team have confirmed it.

http://www.vg247.com/2013/07/04/xbox-one-built-with-advertising-in-mind-kinect-integral-to-next-gen-adverts/

Better than have untargeted ads like on PS4lop :cool:RR360DD

not sure what the big deal is. Targeted advertising is the present and future of marketing online. Right now on this site there is an ad sending me to newegg based off a search I just did.

Sorry, filthy casual here. How does Kinect work for advertising?

Sorry, filthy casual here. How does Kinect work for advertising?

TrapJak

Better than have untargeted ads like on PS4lop :cool:RR360DD

Google

Sorry, filthy casual here. How does Kinect work for advertising?

TrapJak

Sorry, filthy casual here. How does Kinect work for advertising?

TrapJak

Sorry, filthy casual here. How does Kinect work for advertising?

TrapJak

[QUOTE="TrapJak"]

Sorry, filthy casual here. How does Kinect work for advertising?

superclocked

Targeted advertising is better than the current system.

Guess we'll see how it turns out.

[QUOTE="superclocked"][QUOTE="TrapJak"]

Sorry, filthy casual here. How does Kinect work for advertising?

mems_1224

Scroll down to the bottom of this page and look at the links under more from gamespot and from around the web. That is targeted advertising.

Based on your posting history, your links from around the web probably lead to sales on blowup dolls, acne cream, and self help books for people with low self esteem.

Paying extra to have better ads, only avsilable on xbox

I think its time we change the lemming name to lab rats. This confirms what I said they would become.

There was bound to be a reason Microsoft was so hellbent on bundling the Kinect with the Xbox One and making it mandatory to the extent you're not allowed to unplug it. Targeted advertising. And members of the Xbox team have confirmed it.

http://www.vg247.com/2013/07/04/xbox-one-built-with-advertising-in-mind-kinect-integral-to-next-gen-adverts/

ZoomZoom2490

[QUOTE="ZoomZoom2490"]

There was bound to be a reason Microsoft was so hellbent on bundling the Kinect with the Xbox One and making it mandatory to the extent you're not allowed to unplug it. Targeted advertising. And members of the Xbox team have confirmed it.

 

http://www.vg247.com/2013/07/04/xbox-one-built-with-advertising-in-mind-kinect-integral-to-next-gen-adverts/

blackace

honestly if you are that paranoid about the kinect just get a PS4 lol.

[QUOTE="ZoomZoom2490"]

There was bound to be a reason Microsoft was so hellbent on bundling the Kinect with the Xbox One and making it mandatory to the extent you're not allowed to unplug it. Targeted advertising. And members of the Xbox team have confirmed it.

http://www.vg247.com/2013/07/04/xbox-one-built-with-advertising-in-mind-kinect-integral-to-next-gen-adverts/

blackace

Better than have untargeted ads like on PS4lop :cool:RR360DD

People don't buy game consoles to look at ads.  Maybe you do but that's ok.

Paying extra to have better ads, only avsilable on xbox

Chutebox

The current ad system on the PS3 seems to just display ads for random stuff that I don't care for. I remember one day it was advertising Kidz Bop to me :P

The 360's doesn't seem to do much better currently.

If the consoles are going to advertise anyways it seems far better for it to actually point you in the direction of stuff you'd probably have some interest in.

[QUOTE="blackace"][QUOTE="ZoomZoom2490"]

There was bound to be a reason Microsoft was so hellbent on bundling the Kinect with the Xbox One and making it mandatory to the extent you're not allowed to unplug it. Targeted advertising. And members of the Xbox team have confirmed it.

 

http://www.vg247.com/2013/07/04/xbox-one-built-with-advertising-in-mind-kinect-integral-to-next-gen-adverts/

NFJSupreme

honestly if you are that paranoid about the kinect just get a PS4 lol.

[QUOTE="RR360DD"]Better than have untargeted ads like on PS4lop :cool:PSdual_wielder

People don't buy game consoles to look at ads.  Maybe you do but that's ok.

[QUOTE="Chutebox"]

Paying extra to have better ads, only avsilable on xbox

Ly_the_Fairy

The current ad system on the PS3 seems to just display ads for random stuff that I don't care for. I remember one day it was advertising Kidz Bop to me :P

The 360's doesn't seem to do much better currently.

If the consoles are going to advertise anyways it seems far better for it to actually point you in the direction of stuff you'd probably have some interest in.

Sony patented a device that make ADs inside games. 

You web browser, cell phone company, email, and your online purchases help tailor ads to all of us. This isnt limited to MS.navyguy21

[QUOTE="navyguy21"]You web browser, cell phone company, email, and your online purchases help tailor ads to all of us. This isnt limited to MS.superclocked

[QUOTE="superclocked"][QUOTE="navyguy21"]You web browser, cell phone company, email, and your online purchases help tailor ads to all of us. This isnt limited to MS.navyguy21

The Microsoft employee added that Nuads, transform passive TV advertising into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities.

:lol:

The Microsoft employee added that Nuads, transform passive TV advertising into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities.

:lol:

DrTrafalgarLaw

Sony patented ADs inside your games and media. So enjoy that playing your PS4 Games! :lol:

Why are microsoft talking about stuff like this? no consumers are going to read this and think 'oh boy I want an xbox now' it's just more 'meh' from microsoft. Then again I don't think this is too bad as long as the ads actually are relevant.

[QUOTE="superclocked"][QUOTE="navyguy21"]You web browser, cell phone company, email, and your online purchases help tailor ads to all of us. This isnt limited to MS.navyguy21

so what you are saying is if I want the best ad experiance then I should buy an xbox juan?

[QUOTE="navyguy21"][QUOTE="superclocked"]But they're not using an HD camera and mic in my living room with custom hardware that can pick a single person's voice out of a loud footbal stadium to collect information for ads...stereointegrity

Here is the link, it CAN be turned off completely, regardless of if it has to be physically connected. You can turn it off or disable it in the settings...

http://www.videogamer.com/news/xbox_one_kinect_can_be_turned_off.html

You will be able to turn off Kinect for Xbox One and the all seeing device won't record and upload conversations you have in the living room.

In a blog post about privacy and Kinect Microsoft wrote: "We prioritise your privacy. We understand that your personal data and privacy are important. Xbox One and Kinect will provide tools to put you in control of your data."

What this means is that users will have complete control over whether or not Kinect is on, paused or off, though some experiences will require the sensor to be on.

You are in control of what Kinect can see and hear: By design, you will determine how responsive and personalised your Xbox One is to you and your family during setup. The system will navigate you through key privacy options, like automatic or manual sign in, privacy settings, and clear notifications about how data is used. When Xbox One is on and you're simply having a conversation in your living room, your conversation is not being recorded or uploaded.

[QUOTE="stereointegrity"][QUOTE="navyguy21"] True, but you can turn Kinect off totally, so whats the issue?navyguy21

Here is the link, it CAN be turned off completely, regardless of if it has to be physically connected. You can turn it off or disable it in the settings...

http://www.videogamer.com/news/xbox_one_kinect_can_be_turned_off.html

You will be able to turn off Kinect for Xbox One and the all seeing device won't record and upload conversations you have in the living room.

In a blog post about privacy and Kinect Microsoft wrote: "We prioritise your privacy. We understand that your personal data and privacy are important. Xbox One and Kinect will provide tools to put you in control of your data."

What this means is that users will have complete control over whether or not Kinect is on, paused or off, though some experiences will require the sensor to be on.

You are in control of what Kinect can see and hear: By design, you will determine how responsive and personalised your Xbox One is to you and your family during setup. The system will navigate you through key privacy options, like automatic or manual sign in, privacy settings, and clear notifications about how data is used. When Xbox One is on and you're simply having a conversation in your living room, your conversation is not being recorded or uploaded.

Go ahead and change your avatar to the console you're really getting lab rat.