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Xbox Finally Owns Activision, What Happens Now? | Spot On

The deal is done, but what happens to Activision Blizzard King under Xbox's leadership now?

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After two years of economic and legal jousting, Microsoft and Xbox has finally closed the deal to buy Activision Blizzard King for $68.7 billion.

It's Microsoft's biggest acquisition of all time and one of the largest in the history of the business world across all sectors. This means that Xbox is now in possession of some of the biggest intellectual properties in the video games industry, which naturally has led to the question: what happens now? While it's difficult for us to really plot out what is actually going to happen now, we have thoughts on what we'd like to see happen and what we'd like to see avoided.

On this episode of Spot On, Lucy and Tam talk through some of the things Microsoft and Xbox should keep in mind as it approaches the next few years, and figuring out how Activision Blizzard King fit into its portfolio. They also discuss how they think the company should deal with the vast catalogue of IP it now has in its possession, especially given that many of them are beloved by gamers on all platforms as opposed to just Xbox.

Spot On is a weekly news show airing Fridays in which GameSpot's managing editor Tamoor Hussain and senior producer Lucy James talk about the latest news in games. Given the highly dynamic and never-ending news cycle of the massive video game industry, there's always something to talk about but, unlike most other news shows, Spot On will dive deep into a single topic as opposed to recapping all the news. Spot On airs each Friday.

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BDRTFM

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Edited By BDRTFM

Smartest way to go is t let King do what they do. Total hands off. They are the number one mobile company and they make an insane amount of money and they did it without any help from Microsoft so, leaving them alone to do what they do is a no brainer.

I think their strategy is to keep things the way they are, having most games be multiplat and slowly adding them to Game Pass and even more slowly, eventually making them only available on Game Pass - like very slowly, as in a decade or two. I'm betting their main goal is to have Game Pass on all platforms, Nintendo, PlayStation - anything with a screen and an internet connection. Microsoft already offered once to put Game Pass on PlayStation and they were told to piss off. The more IPs they buy up, the more enticing it will be to have Game Pass on other platforms. It's going to get harder and harder for Sony and Nintendo to not say yes to Game Pass on their platforms. It may take a very long time but I'm betting they will bite eventually.

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RestatBonfire

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Edited By RestatBonfire

Don't care. Microsoft hasn't put out anything good in YEARS. All of their biggest IPs fall flat except for forza. Gears suck, Halo sucks. Everything Microsoft touches sucks.

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mediastupid1

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@restatbonfire: couldn't agree more.

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Just1MoHr

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Lets not kid ourselves, for MS to have paid that much they had their hands deep in the data and sale figures. They surely know they will recoup those numbers within a decade at least. There is so much that can be done now. All the characters & maps from all their franchises are fair game for being placed in COD games now.

My take on what will happen is that one by one you will see the COD games disappear from the digital stores, not immediately but over time. And the only place to play them will be Gamepass. They worked out their numbers & GP at $20/mo/COD player is an extreme amount & oh yea it is going that high!! Mark my words, that is their end game!

Uncle Phil will come out with his big grin & spew the we are happy to collaborate with our newly acquired members & the workers in the background will be like...I am not bleeding for this company & half-heartedly deliver the games. Devs were doing this before with driven passion to see what they can accomplish in the digital arena, but now it is more driven by a quicker buck with less effort in the AAA arena...and this is consuming the industry!!! I have stopped buying all online only games & hit the breaks on game purchases in general & I have never done this before and it sucks and is sad really.

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RudeAnimat0r

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I don't have a lot of faith with Microsoft keeping Activison IP multiplatform considering Redfall and Starfield were planned for PS5 as well. They have the 10 year agreement for CoD, but unless other deals are made I don't see it. Phil has even made comments that make it sound like future Bethesda games will continue to be Xbox/PC affairs.

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sippio

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My problem is Microsoft rushes every game.

Crackdown3,Sea Of Thieves,Redfall.

And BonnieRoss & 343 shoulda been fired after Halo4..

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mogan

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mogan  Moderator  Online

@sippio: Didn't MS push both Redfall and Infinite back like, a year from their original launch windows?

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mediastupid1

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Edited By mediastupid1

@mogan: yes to make them better. Boy, what a great job. Especially redfall.

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mogan

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mogan  Moderator  Online

@mediastupid1: Good or bad, it’s hard to say those games were rushed if MS was willing to delay them a whole year.

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illegal_peanut

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@mogan: They were rushed. IDK if you know anything about game development. But if you're making a game on a brand new engine made in house (Halo Infinite), or a game in a format you have zero experience in (Redfall being an online-only shooter).

You're going to need WAAAAY more then the standard 3 to 5 years of development. From what the Halo devs were dealing with (Their new engine made everything twice as slow to make, add, and fix things). And Redfalls what the Redfall team had to go through (A rewrite was done like 3 years in development)

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mediastupid1

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@mogan: Then why release them? I mean I can count xbox exclusives on 3 fingers and their exclusives are very sparce. I'd rather have quality over quantity. Sonys exclusives have been the exact opposite. pump out 6 single player titles that play the same in my opinion.

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mogan

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@mediastupid1: After delaying them a year, I imagine MS thought they would be finished. Plus, eventually a project has to stop costing money and start returning on its investment.

In Halo's case, I think MS had likely given 343 all the time they could afford and more probably wasn't going to help. Infinite wasn't awful or anything, it just wasn't that interesting, but being a flagship title there's no way MS was going to cancel it after so much hype and development time.

For Redfall, I think MS just wasn't paying that much attention to a game that had been well into development by the time they bought the developers. If they had been, I doubt Redfall would have launched. Instead of delaying it a year, MS might have just canceled a game that clearly had no strong direction or compelling ideas behind it.

I thought heard Arkane was doubling down on Redfall and promising to fix it though, so maybe something good will come out of that mess yet.

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mediastupid1

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@mogan: Let's hope for redfall, I think the concept is great, just very poorly poorly executed.

Xbox problem in my eyes is they got to much relying on the same 3 games for wayyy to long. Gears could have stopped after 3, halo could have stopped after 3, forza could have stopped after 3, but instead they are wayyyyyy beyond being relavent and they gave up some really excellent IPs they had, and i really don't understand why. Sure I give xbox alot of crap on here, and personally I'm not a dedicated fan to ANY brand. Just xbox has become an easy target over the years. They put them selves in a bad place with the 360 in the beginning as well as the xbox one. Didn't do much to try and fix it, just relied on the 1 or 2 exclusives they had so Sony swepped them under the rug like dirt and fast forward to now.... Ps5 is still outselling ya, but xbox is FINALLY trying to become relavent, and do somethin they haven't done in a longgggg time, have new IPs, and HOPEFULLY some good ones.Personally I think they should get rid of spensor and get someone better in that seat,but again, that's me.

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illegal_peanut

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All Xbox needs to do with Activision is this. They need to treat Call of Duty and their monetization like the American police force. As in stop putting so many resources and development in it. And start spreading the money into more important areas.

Because they literally moved the Tony Hawk, Prototype, Transformers, Spyro, and even Crash Bandicoot devs to work on making more CoD games. As if we needed more Call of Duty. Also, we need them to make CoD bi-annually. Because really? Who's buying CoD every single year? It was weird & dumb back then, and it's still weird & dumb to do so now.

And, we need them to stop with this Mobile game-style DLC nonsense in their AAA games. It's pretty much ruined OW, Diablo, WoW, and Call of duty. If I want to transfer my character to another server, I shouldn't pay money for that, WoW. And if I want a character skin, I should be able to just unlock it if I play it enough, instead of only being able to buy it, OW & CoD. And if I want cosmetic DLC it shouldn't cost $25 for one set of gear, Diablo.

And lastly, they really need to give us a WoW2. Because the WoW story now is non-existent. It's just some game with no point to play at all anymore.

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Just1MoHr

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@illegal_peanut: I concur with milking the living hell out of COD & ya know that is exactly what they will do. Either in the number of CODs (even though they said they weren't) or monetization up the whazoo! Oh & next year Gamepass is going up in price again...mark my words...this is a rolling train!

What they need to do is stop the game balancing BS in COD games & other games like Star Wars Battlefront. You throw a grenade in COD & you immediately become an easier target and get killed so quickly. You kill someone and immediately the bullets that go stray left & right hit you with such precision. We are not stupid & it is ruining our games. These types of games were better and more reasonable in the XB360/PS3 era and now they are absurd. All my friends get pizzed off at COD & don't want to play anymore & I have gotten to the point where it is hard to play as well.

COD is copy & paste and the majority of the coding is in objects already. Just put a few artists to draw out new maps/skins & let free agents do the art for a percentage of the profits. Fortnite already does this & Killing Floor 2 brings in maps created by users.

Oh & did someone say "Transformers"? What do you know, were they working on a real AAA Transformers game? Man I cannot wait for the next rendition of this & hope it looks like the new Armored Core. What do you think the likelihood of them even bringing back older games or remastering them? Not this kiddie trash that just came out.

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blaznwiipspman1

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Edited By blaznwiipspman1  Online

@illegal_peanut: disagreed. They need to milk the shit out of cod. This is reality, people like these games, so give them what they want. I do agree on moving resources out of cod and making more varied games. But MS needs to do 2 things...milk cod as hard as possible, and figure out ways to milk/monetize mobile. Make that bank MS. Also no need to make it exclusive...that would be a mistake.

For the shareholders/payers.

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illegal_peanut

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@blaznwiipspman1: They really don't need to worry about milking CoD. All they need to do is put all CoD games on game pass. This would literally boost game pass sales by millions of subs. and easily break even. Since CoD games cost $60 a pop. going back as far as Block Ops 2, and $40 going back as far as BO1 for a digital copy (Mind you both of the games are over a decade old). And getting all CoD games for $15 a month is pretty much highway robbery (And amazing for gamers).

Besides even the CoD fans are noticing the lack of quality with the constant machine gunning of CoD titles every year (Hell we've noticed that since 2015 with BO3).

If they REALLY want to make their money back. They need to milk their other IPs their leaving to gather dust in an attic.

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Just1MoHr

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@illegal_peanut: Man, I practically own every single COD game & many in both physical & digital forms, so no Gamepass incentive for me really. I don't plan on ever selling them even if they come out free.

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blaznwiipspman1

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Edited By blaznwiipspman1  Online

@illegal_peanut: I don't care about thr gamer, I care about the shareholder/payer. Lack of quality doesn't matter either, give people what they want and they will lap it up. See madden, NBA, NHL and fifa. Yearly garbage year in and year out. MS would be fools to not milk cod dry. People don't care if it's quality or not, just give people that want their yearly fix. Milk it and milk it hard.

Also agreed on the other IP for the rest of us that care about games that aren't hot garbage.

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illegal_peanut

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@blaznwiipspman1: Well, you obviously don’t care about the money. Since a good businessman/woman would make sure their customer base has variety. Instead of being a one-trick pony with support for only 1 IP.

Second, Sports games only make money while being garbage. Because EA has the FIFA, NHL, NBA, and Madden IP rights. Making it very hard for other competitors. Except for NBA IP. Since the NBA allowed for two developers to make the game. And EA keeps losing in sales against NBA 2K. which is much more profitable than NBA Live, while also being marginally better.

Third, if they put the cod games on gamepass. That’s the CoD fanbase to pay $15 a month on the game regardless of the quality of the next CoD. That’s millions of users spending the price of 3 COD games a year on gamepass for god knows how long. Which is more money then worrying about releasing a CoD each year. Besides they can worry more on CoD DLC anyway.

Fourth, people do care. It’s just that they’re the only option for CoD like games. Or a good modern war shooter. Since BF hasn’t been good since 1, and Ubisoft is very hit-and-miss.

And Fifth, why do you care how much money they make back on CoD? What are you a shareholder?

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blaznwiipspman1

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@illegal_peanut: I'm not a shareholder, just a dedicated fan. I was looking at their stock but it's just too pricey.

I do care about money. Any smart business man would put those old cod games on gamepass, charge for dlc. For new cod releases, release it 6 months later on gamepass. This is what they should have done for starfield too. For the payer/shareholders

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Runeweaver

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I wonder if MS had any second thoughts in the last couple of months, Blizzard has manage to kill two of their biggest IPs this year, Which leaves only COD as a cash cow for MS to make their $70 billion back on.

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mogan

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@Runeweaver: Oh, I'm sure Blizzard will turn D4's boring endgame around the same way they turned around D3. This isn't the first or the second time people have said Diablo is dead.

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illegal_peanut

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@mogan: I personally can't listen to the Diablo fanbase. These are the same people playing D2 as if it was the best video game ever to grace gaming, and treating it as such in videos talking about anything diablo.

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cwilli11

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Microsoft...where IP's go to die :(

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sladakrobot

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@cwilli11: Alot of IPs died under Sony...what is your point?

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sippio

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@cwilli11 said:

Microsoft...where IP's go to die :(

EA~ Where studios go to die.

Im surprised EA didn't skip the fluff & just buy the IP

for this/that game instead of the studio itself.

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illegal_peanut

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@sippio: They were being cheap.

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