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Take-Two Stops Hazelight From Formally Trademarking It Takes Two

Hazelight Studios can still sell the game under its current name.

10 Comments

Take-Two Interactive has hit Hazelight Studios' It Takes Two with a trademark claim.

The trademark claim was filed to the United States Patent and Trademark Office by the Grand Theft Auto parent company shortly after the release of the cooperative puzzle game, and Hazelight has been forced to abandon formal registration of the game's name.

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In a new statement sent to Eurogamer, a Hazelight spokesperson said the studio "cannot comment on ongoing disputes," but are "hopeful it will be resolved." However, it looks like studio did not dispute the trademark claim as a new notice of abandonement was sent to the USPTO.

Business analyst Mike Futter commented on the issue on Twitter, saying that even though Hazelight has been made to lose ownership of the game's name and can't protect it, this does not necessarily mean the studio will have to change the name of the game. "They could change it if they want to protect the name, but honestly, it’s probably not worth it to them to do that," Futter said.

According to the chair of the Entertainment, Media and Sports Law Group at Buchanon Ingersoll & Rooney, David Gurwin, under "common law rights", this means that Hazelight can continue to sell the game and use the name It Takes Two. Common law rights are based on usage, rather than formal registration. However, as per Futter's point, these are more limited than had it successfully been granted the trademark.

Richard Hoeg also commented on the claim, saying that "Take-Two is being very, very aggressive", and has filed "extension requests for 25 challenges in the last three months."

Take-Two Interactive has previously filed hundreds of trademark disputes to the USPTO, for words such as "rockstar", "mafia", "social club", and other words related to its IP. Take-Two has not commented on the trademark claim at this time.

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lion2447

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Edited By lion2447

I want to see the composers of the song "It takes two" go after Take-Two for the exact same reason.

Side note: What the hell is wrong with the trademark system???

"...filed hundreds of trademark disputes to the USPTO, for words such as "rockstar", "mafia", "social club", and other words related to its IP."

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StickEmUp

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@lion2447: Haha. I was just thinking about that song, too, and then there’s the Olsen twins movie.

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deactivated-64efdf49333c4

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Lawyers. The only truly correct way to use the "you are what's wrong with gaming" phrase.

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Daidochus

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Damn, This Take Take company must be really aggressive, altho I searched and didn't find any games under their name. Must be some AA dev trying to downplay Hazelight Studios.

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chaosemerald

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As usual when it comes to money no ones a friend or partner anymore lol. Understandable though. Thats the way of the world.

Sometimes its hard to decide whats morally right. Hazelight had the talent to make the game. But Take Two gave them the money, personnel, space, and marketing to give it a higher chance of success. Both sides are important but thats life I suppose.

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MigGui

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@chaosemerald: that's absolutely not what this is about. It Takes Two is an EA game produced by its studio Hazelight. It wanted to trademark its name (as basically any other game does) but the company Take-Two, a rival of EA, filed a complaint against this trademark alledging their name takes precedence, and won. So EA can still sell the game under the current name, but it's not protected, and anyone else can create another game called It Takes Two (while incurring in the same issue with Take-Two, I assume).

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TheVaultman

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GAMESPOT really is a shadow of its former self from the early 2000s

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epic_poke8

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Take-Take huh?

You guys are awful at your job

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SaberStrike

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@epic_poke8: Came here to say this.

I mean... come on, guys. At least proofread the article's title...

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lion2447

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Edited By lion2447

@SaberStrike: No, I think that the correct spelling since GTAV came out.

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