GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

Battlefield 1 Xbox One Branding Doesn't Turn Off PS4 Gamers, EA Says

"This is a game for PlayStation as much as it is for Xbox as much as it is for PC."

151 Comments

Sony's PlayStation 4 is leading the current-generation sales race, but one of this year's biggest shooters, Battlefield 1, has aligned with Microsoft's Xbox One for a co-marketing deal. During EA's Investor Day briefing this week, EA was asked if it had any fears about this arrangement impacting sales.

EA CEO Andrew Wilson said PlayStation gamers won't be turned off by the fact that the game carries Xbox branding. Chief marketing officer Chris Bruzzo agreed.

No Caption Provided

"This is a game for PlayStation as much as it is for Xbox as much as it is for PC," he said. "I don't seem any limiters to our ability reach a really broad audience of gamers across the whole shooter spectrum."

These kinds of arrangements are commonplace in games. Sony has co-marketing deals in place for Star Wars: Battlefront, the Call of Duty franchise, and Destiny, while Microsoft and Bethesda partnered to promote Fallout 4.

Wilson said when a game has some kind of arrangement in place for a console you might not own, it can in fact raise awareness for the game in question across the board.

"Our console partners want to stand right next to the biggest and best games in the industry," Wilson said. "Typically, what we see is that just aids awareness. It aids awareness whether you're a PC gamer or an Xbox gamer or a PlayStation gamer."

Microsoft and Sony secure these co-marketing deals because they believe it will drive "disproportionate awareness around the game as it relates to their particular console," Wilson said. However, this may not actually be the case.

"But what we have seen--and we've seen the analytics against it--is if you're a PlayStation gamer, you do not reject it because it is brought to you by a potential console partner. You understand deeply that it's also available on your console. And what we get is just a multiplier effect of greater awareness in the marketplace."

Battlefield 1 launches on October 21, though people with an EA/Origin Access membership or those who pick up the deluxe edition can get in on October 18. Additionally, a beta will be held sometime before launch.

For more on EA's Investor Day briefing, check out the stories below:

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 151 comments about this story
151 Comments  RefreshSorted By 
GameSpot has a zero tolerance policy when it comes to toxic conduct in comments. Any abusive, racist, sexist, threatening, bullying, vulgar, and otherwise objectionable behavior will result in moderation and/or account termination. Please keep your discussion civil.

Avatar image for m_203_gunner
M_203_Gunner

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

For advertising, it's a questionable idea, given how at least 70% of all games these days are multiplatform.

It's pointless, just advertise the damn game and be done with it. None of us gamers give a damn what platform it's advertised with.

It would be like that hot redhead girl in the bar who's into you but is also advertising beer - do you care about what beer she is advertising, or trying to get her into your bed?

Personally, I think these companies waste more money on advertising than they realize. But then again we don't know what perks may come from said advertising. Maybe reduced costs for patches, dev kits, etc? Who knows. But ultimately, do we care? No.

Upvote • 
Avatar image for jguilherme
Jguilherme

223

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

Edited By Jguilherme

EA news, always comes with words like "business", "marketing", "deal"... words gamers don't give a single f%&k!!

The worse of all, is the fact that the games always get in the middle of the money. Sad reality.

Upvote • 
Avatar image for nintendians
nintendians

6098

Forum Posts

0

Wiki Points

0

Followers

Reviews: 139

User Lists: 0

3rd party bundle are okay, but people could wait for a game coming for that system.

Upvote • 
Avatar image for GregoryBastards
GregoryBastards

502

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

Edited By GregoryBastards

Ms and Sony are wasting money imo on these non exclusive deals....even a fool can see they dont amount to anything.

instead of this why not invest money on a new Banjo Koozie or a new Twisted Metal...

Upvote • 
Avatar image for xxdavidxcx87
xxdavidxcx87

316

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Who would buy battlefield until the premium edition comes out anyway?

Upvote • 
Avatar image for Zombrex
Zombrex

565

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

It's just for advertising purposes, not sure what the big deal is. Aside from that, the only perk is that Xbox gamers get to play the game 3 days early via EA Access and if I'm not mistaken the DLC hits a week or two early.

Upvote • 
Avatar image for louie_cloud
louie_cloud

220

Forum Posts

0

Wiki Points

0

Followers

Reviews: 8

User Lists: 0

LOL of course its EA, I mean 40m sold on ps4 thats alot of potential sales in there $$$$$$$$$

of course thyre gona come clean

Upvote • 
Avatar image for OmegaTau
OmegaTau

908

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

so

I will be playing this on Acer x34 predator and a gtx 1080 powered PC

but if I had to pick a console to play it on it would be my ps4

Upvote • 
Avatar image for ltjohnnyrico
LTJohnnyRico

6075

Forum Posts

0

Wiki Points

0

Followers

Reviews: 12

User Lists: 0

Real Gamers don't care for Fan-Boy Nonsense .. We just Game on whatever system we like and leave the whining to the kids !!

Upvote • 
Avatar image for wkadalie
wkadalie

1129

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@ltjohnnyrico: I'm just concerned about parity. MS might just make it a clause in their deal. I got both consoles but I still get PS4 versions.

Upvote • 
Avatar image for Silverspeed85
Silverspeed85

61

Forum Posts

0

Wiki Points

0

Followers

Reviews: 5

User Lists: 0

@ltjohnnyrico: Couldn't agree more. Real fans own multiple systems and don't fan the flame wars. We are the silent majority, though.

Upvote • 
Avatar image for Ombra
Ombra

58

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Silverspeed85: you're not a majority at all stop deluding yourself, most gamers own one main console, why would you think that wasn't the case? Why do you think fanboy wars are so heated.

Upvote • 
Avatar image for 93ChevyNut
93ChevyNut

1396

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

EA does this and MS does that and Sony does something else. How about we point the finger at the puppeteer who's really pulling the strings: Makuch. He wants us to quibble between MS and Sony so none of us can see what he's up to. We are his social experiment. "Shake the jar and see if they'll fight" he says.

We can't allow the wool to cover our eyes any longer. Wake up gamers! Unite against the Makuchiarchy!!!

3 • 
Avatar image for rodoxthedark
rodoxthedark

1348

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

Edited By rodoxthedark

Of course not, we know we will get the game anyway and at a higher framerate

Upvote • 
Avatar image for wkadalie
wkadalie

1129

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@rodoxthedark: But will we. Won't MS make a deal for parity between the consoles.

Upvote • 
Avatar image for BovineDivine
BovineDivine

302

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@wkadalie: No, EA is a big dumb publisher but I have a hard time believing they would act against their own self interests in such a prolific way.

Upvote • 
Avatar image for Xamufam
Xamufam

45

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

EA turns me off

Upvote • 
Avatar image for Silverline62
Silverline62

546

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Game will be bombarded with microtransactions anyways. Gonna wait and maybe buy it used later on.

Upvote • 
Avatar image for Zombrex
Zombrex

565

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

@Silverline62: Based on what precedent?

Upvote • 
Avatar image for Silverline62
Silverline62

546

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

@Zombrex: EA.

Upvote • 
Avatar image for kyelo
Kyelo

1594

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

So essentially, companies spend pointless millions.

2 • 
Avatar image for deactivated-5c1c32e0b8cc8
deactivated-5c1c32e0b8cc8

1258

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

I say go right ahead! Let Microsoft have SOMETHING this generation. Some sort of edge somewhere. It's no worry to me since the PS4 and PC will outperform the Xbox version anyway.

6 • 
Avatar image for riclyrex
riclyrex

33

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@jayskoon93: dont ever put PC in the same group as PS4 console peasant

Upvote • 
Avatar image for deactivated-5c1c32e0b8cc8
deactivated-5c1c32e0b8cc8

1258

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

@riclyrex: Whatever brother. We're all gamers. Some of us just prefer different ways to game. PC is great, no doubt, but for a cheap non-upgradeable console, the PS4 does an excellent job!

Upvote • 
Avatar image for jecomans
jecomans

817

Forum Posts

0

Wiki Points

0

Followers

Reviews: 6

User Lists: 0

@jayskoon93: It seems disingenuous to separate out the superior PS4 and PC from the XBO in one sentence, and then turn around and say 'whatever... we're all gamers', in the next after someone points out PC is superior to PS4.

4 • 
Avatar image for deactivated-5c1c32e0b8cc8
deactivated-5c1c32e0b8cc8

1258

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

@jecomans: The PS4 and the PC are better than the Xbox One in terms of performance. Granted, the PS4 only has a VERY slight edge over the One, and the PC remains on top over everything as usual as far as graphics and overall performance goes, but at the end of the day, it doesn't really matter which one is better as long as you're having fun with whatever you bought. That's all I meant.

4 • 
Avatar image for penkowalski
PenKowalski

619

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

@jayskoon93: Here's your cookie.

Upvote • 
Avatar image for deactivated-5c1c32e0b8cc8
deactivated-5c1c32e0b8cc8

1258

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

@penkowalski: Is it gluten-free? I'm allergic.

Upvote • 
Avatar image for deactivated-5a3920d6b9003
deactivated-5a3920d6b9003

1059

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

It doesnt necessarily prevent me from buying the game, but seeing that cancer logo (in almost every multiplatform game ad) doesnt lift my mood either, and thus produces negative associations in my subconscience.

I would be more welcoming if they clearly show PC as lead platform and dont even think about doing xbone ports.

4 • 
Avatar image for wrestlemaniaw
wrestlemaniaw

1563

Forum Posts

0

Wiki Points

0

Followers

Reviews: 11

User Lists: 0

it does... I'm not interested now...........

2 • 
Avatar image for xzerocarnagex
XzerocarnageX

566

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

Edited By XzerocarnageX

Xbox one has ea access so it makes sense for ea to side with Microsoft on there games, since Sony wanted nothing to do with ea access.

Sony is like a little child that will cut its own heart out unless it gets its own way. Sony shrugged off a potential offer to work with Microsoft to possibly bring in gamers even closer together and help bridge the gap even more allowing gamers to play together between Xbox one and ps4, that was a wonderful move rite there Sony.

Japan developers are well known for being to hard faced when it comes to making the rite moves unless it's one that benifits them, they certainly won't do it for the fans. I'm not sayin Nintendo and Microsoft are angels but the fact that Sony now sits on the throne has made them more hard faced when it comes to opportunity's.

Sony had that opportunity to have ea access, Sony mite of also ended up with the brand on battlefield 1, but Sony like many other Japanese devs, just love to look out for themselfs. I've seen no end of bad mistakes since I was a kid happening in the gaming industry, but by far the worst have come from Japanese devs and they do honestly make some of the best games out there.

So far in the way of media, battlefield 1 is dominating call of duty, from views to first look trailer reviews. YouTube has over 32 million views on battlefield 1 while call of duty has over 23 million views, that's a pretty big gap. The two trailers with the amount of views has given an incite as to where most gamers should be flocking towards and that says battlefield 1.

Gamers have been saying to both developers for some time now to go back to the world war era, but the devopers of intimate war chose to ignore and now they have a mountain to climb.

The new battlefield looks as though it's what the majority of gamers want, that gritty old style shooter set in a period that has realism and had so much pain and torment, ruined lives, country's and nearly destroyed the world and brought it under the rule of the Germans with an insane mad man at the helm, a crazed dictator who thought little of humanity and was bent on destroying peace.

None of us to this day can imagine what troops on the ground went through during world war 1 or 2, it's one of those you would have to be there to experience it, many millions dieing for something and a cause they were made to believe in. Politicians losing on all sides without any regard or thought to all the people they have sent to die in wars that should of never been. There are plenty of story's to be told from the great wars, many sad story's and I believe when turned into games if the history is researched properly those story's could be told great. I would always choose a world war game over a sci fi game, I had family who fought in the wars, my grandad fought on Normandy in world war 2 so that part of history always grabs me.

Maybe that's just it, we have no history of war space yet, but when it does happen, history will remember it but let's hope it never does because it would be something bigger. A war in space would mean that other worlds would now be populated from humanity branching off from earth and where once these new civilizations worked with earth, now they would move away peace would be under threat as well as probably trillions of people's lives. If a space war ever happens which I hope it does not the kill count would far surpass that of the world wars it would be very sad indeed, no war is worth the lives it ruins.

Back to games though. If done rite call of duty could be great. Don't know if anyone ever played segas chromehounds, but the game had a few factions, there was a world war system in there, each faction had a faction shop, each with its own arms to buy and tech. At the end of each season a winner would be declared, as faction fought for dominance over maps each faction would get a % on that map, they should have somthin similar in call of duty and I would soooooo get the game, I loved it on segas chromehounds.. I do think battlefield will be the clear winner though because it goes to show how history is still deep within us and how much of an effect that these bloody wars had an affect on the human race.

4 • 
Avatar image for Zombrex
Zombrex

565

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

@xzerocarnagex:
RITE:

1.) A prescribed form or manner governing the words or actions for a ceremonyb : the ceremonial practices of a church or group of churches.

2.) A ceremonial act or action <initiation rites>.

3.) A division of the Christian church using a distinctive liturgy

RIGHT:

1.) Morally or socially correct or acceptabl.

2.) Agreeing with the facts or truth : accurate or correct.

3.) Speaking, acting, or judging in a way that agrees with the facts or truth

Learn the difference.

Upvote • 
Avatar image for penkowalski
PenKowalski

619

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

@xzerocarnagex: Good read.

To others, hey, he did use paragraphs, so it was an easy read. I know this was way too much for you guys to read since it's more than 140 characters.

2 • 
Avatar image for kyelo
Kyelo

1594

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

@xzerocarnagex: I was going to read until I seen "WALL!"

2 • 
Avatar image for weeleronice
weeleronice

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@xzerocarnagex: holy shit dude, big wall

3 • 
Avatar image for zerofrust
Zerofrust

1152

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

@xzerocarnagex: Goddamn! lol

Upvote • 
Avatar image for Ha2e
Ha2e

88

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

It wont turn off hardcore playstation gamers, but the casual audience still thinks that when they show the Xbox/PS4 brand at the end of the commercial, that you can only play that game on that console. If stuff like this didnt have some type of impact, companies wouldnt pay for these types of deals. Microsoft will come out fine from this deal but EA might lose some sales. IMO

2 • 
Avatar image for killerious
Killerious

428

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

@Ha2e: Maybe, but not on this title, not a chance

Upvote • 
Avatar image for Zombrex
Zombrex

565

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

@killerious: You're greatly overestimating the intelligence of the general populace. They WILL think that.

Upvote • 
Avatar image for mithrava
Mithrava

131

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Ha2e: I can agree on your statement.

While I play games every couple of days, I like to follow gaming news every single day. This way, I'm always up to speed on the latest stuff. However, a friend of mine, who games much more, and spends a lot more money on games than me, is mostly unaware of marketing, exclusivity, and other things of that sort. (A little anecdote: he is 100% an Xbox-guy, but he didn't even know that Games with Gold is a thing!)

Upvote • 
Avatar image for ditronus
Ditronus

410

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

Edited By Ditronus

Can Xbox One even run this game?

8 • 
Avatar image for silversix_
silversix_

26347

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@ditronus: Sir, please calm down. When the DX12 power is unlocked, the Xbox One will become a supercomputer. Please be patient and wait half a decade or so. Thank you.

5 • 
Avatar image for xzerocarnagex
XzerocarnageX

566

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

@silversix_: all games that are bin made now from fresh will be seeing the new direct x 12 Improvements, it's only those that were last gen that had not seen light yet and devs kept them for next gen which most have either been forgotgon about, already came out or will be next year at latest.

All the new direct x 12 game will be 2017 and beyond for Xbox one, it doesn't seem all to far away now does it, certainly not half a decade.

Upvote • 
Avatar image for xzerocarnagex
XzerocarnageX

566

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

Edited By XzerocarnageX

@ditronus: retard fanboy comment..

Upvote • 
Avatar image for chubbyfresh
chubbyfresh

45

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@xzerocarnagex: coming from someone who is obviously an MS fanboy and can't handle people having a few jokes about the well known fact that xbox one has lackluster hardware. News flash moron - although branded by MS, this game will run better on Sony's console...

6 • 
Avatar image for xzerocarnagex
XzerocarnageX

566

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

@chubbyfresh: fanboy is within you, it shines bright on your side from that comment. Do you really think that the ps4 is significantly more.powerful than Xbox one, it has been proven over and over that the consoles in the way of hardware arnt that much different at all. That being said though by time battlefield one releases Xbox one will be seeing direct x 12, now developers are getting to play with dx12 it changes things a lot for xb1.

As devs get more comfy at creating games.for Windows and xb1, so to will the game improve visually along with other improvements.

I think half the time you half brained skankboys are idiots to your own stupidness and victim to your own junk of words lol..

Upvote • 
Avatar image for chubbyfresh
chubbyfresh

45

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@xzerocarnagex: Haha mutant, I do not even own a PS4 because it ain't got any good games - i'm a fan of whatever console is best and has good games.

DX12 ain't gonna do crap for XBOX one, a newer software update cannot make up for much with lacking hardware in any way 'genius'. As someone not partial to a particular brand - the PS4 blows the console competition away. That is American technology vs Japanese technology - your American designed crap is no competition to what the Japanese are doing with their consoles. Even now Sony thinks they can ramp it up even higher - teasing a new and even more powerful PS4 console. By that time, the XBOX will be significantly under powered compared to it's main competitor.

MS is lucky to still even be in this console game after the disastrous release of the problem ridden 360 which cost MS literally billions of dollars (and was listed by Forbes magazine as one of the most fault ridden electronic devices ever released - next to a Hitachi toaster that blows up when you try to make toast) and to follow up with this under-powered xbox -1?! They must think their customers are idiots - oh that's right, most of them are!

4 • 
Avatar image for scblais
scblais

128

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 5

@chubbyfresh: As someone who owns both consoles, the differences are not even noticeable. While I found Battlefront to run a bit smoother on PS4, I found BF4 to be slightly better on XB1.

2 •